I see you’re still looking to generate website traffic. Well, good thing I’m here. I mean, I get it; you want to be an uber blogger. Who doesn’t? Some people think this requires fame, some people think you can improve website traffic with SEO, and others think they can buy their way into increasing website traffic. Let’s talk about that final group.
It’s not really all about generating website traffic. Okay, it is, but you don’t want just any idiot wandering to your site. You want targeted web traffic. You want buyers, and clickers. Clickers click things, and buyers buy what’s on the other side of that click. A great way to find people who click ads is by purchasing your own ads through a well known advertisement network such as Adwords. This will get people to your site if you’re clever enough with your ad copy, and when they get there, you know they’re prepared to start clicking. As long as you give them just enough information to want a little more, they should hopefully find another ad on your site and click away to satisfy their curiosity. That was a fun fantasy wasn’t it?
The truth is, bidding on Adwords or any other similar network can be an expensive prospect. It’s the type of thing that requires a lot of practice, patience and fine tuning. Sure it might bring targeted website traffic to you, but you have no idea what to do with them when you get there. It’s like that time you pretended to be a lot cooler than you actually are in order to get girls. Sure, they came running, but you’re not actually that cool, so you just fumbled around like a fool until they left you for someone who really is awesome. Me, for example. I stole your girlfriend, and while I was at it I stole your website traffic too.
Anyway, back to these people who are showing up on your site because of your super cool ad. They see your ugly little blog, and they run away. They probably won’t even bother to wait around until the whole monstrosity of a blinged-out Web 2.0 P.O.S. loads. They will never follow you on Twitter, they won’t comment, and they certainly won’t click anything. Quite frankly, they’re just going to hit the back button. It’s not you, it’s them. Just kidding; it’s you.
Buying ads is for people with something to sell; it’s not for people like you or I who are just trying to funnel people towards those who have something to sell. Ads will eat away at your margins. Some day, you may be able to pull off a successful ad campaign; sure, and someday you may be able to remove a bra with one hand, but these things take time. Start with something easy; create useful and searched for content and learn how to generate traffic using SEO like rest of us nerds.